Building a brand voice.
When writing for the Oregon College Savings Plan, there were a few key points I had to keep in mind:
When these powers combine, it means writing for OCSP is like threading a needle. I needed to be intentional and precise when talking about saving for a kid’s education. This means the OCSP voice needs to be:
From there, it's all about pulling those ideas into practice. See how the brand voice comes to life across channels. |