Creating a video campaign.
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These adorable, animated TV spots started as idle doodles in the margins of my notebook. While searching for a way to make saving more approachable and planning for the future less daunting, I needed a character the audience could identify with and root for. And since the Oregon College Savings Plan wanted to appeal to families and kids, the storybook approach seemed natural.
But these TV spots came a long way from my rough sketches. With a team of talented illustrators and motion designers, these short narratives were given life and transformed into something totally new. Learn more about the full process in this case study I wrote, enjoy a few of my brainstorming sketches, and then take a peek at the final animated spots. |
Where it started.
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Where it went.
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But the work didn't stop there.
This first round of four animation spots ran on Hulu and YouTube. From there, I wrote and directed the accompanying audio ads that reached listeners on Spotify and Pandora.
With these character-focused animations complete, it was time to tackle the social sphere. Since the narrative approach is so reliant on a voice-over track, I adapted my scripts into visual text. And since most social videos auto-play without sound, these videos were primed for social platforms of all kinds.
With these character-focused animations complete, it was time to tackle the social sphere. Since the narrative approach is so reliant on a voice-over track, I adapted my scripts into visual text. And since most social videos auto-play without sound, these videos were primed for social platforms of all kinds.
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Check out what else I've done for the Oregon College Savings Plan.