Speaking to everyone, everywhere, all at once.
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Reaching the right people online is a challenge, but I'm well versed in creating social content that sticks.
Scroll on to check out a selection of the paid social media content I've created in the last year for the Oregon College Savings Plan. Or take a peek at content I've made for Rose City Comic Con, Omission Brewing, and more. |
Gift contributions campaigns.
For this gift contribution campaign, I focused on how parents aren't alone when saving for their kid's education. By calling out unconventional saving practices and seasonal gifting opportunities, I strove to make saving more approachable.
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In this version of a gifting campaign, I'm speaking to students or people saving for their own education.
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Exploring the possibilities.
A major component of OCSP is how your funds can pay for educational paths of all kinds. By collaborating closely with my design counterparts, I was able to weave our message into the layout of social graphics.
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Focus on the benefits.
Different people save in different ways. I used the approachable, conversational OCSP brand voice to find unique ways to talk about saving.
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Scholarship opportunities.
When social campaigns have a hard deadline — like a scholarship due date — urgency and timeliness are important. Take a look at these ads supporting the Diversity in Leadership scholarship.
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Check out what else I've done for the Oregon College Savings Plan.