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Overview |
I craft compelling creative campaigns that increase sales, drive consumer engagement, and improve brand awareness. I distill complex ideas into consumable, engaging stories. And with a background in art, technology, and strategy, I work well with teammates from all backgrounds.
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Skills |
Copywriting / Script Writing / Editing / Creative Direction / Creative Concepting / Brainstorming
Content Strategy / Social Content / Client Relationship Management / Team Collaboration Communication / Presenting / Brand Development / Photography / Team Building |
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Experience |
Thesis / Writing Lead
JUNE 2022 - PRESENT, Portland, OR - Create bespoke website copy, social content, emails, TV ads, audio scripts, and video content for clients like Adobe Creative Cloud, Taco Bell, and the Oregon College Savings Plan. - Collaborate with strategy, design, development, and partner services teams to ensure everything we make is on brand — and on brief. - Guide multi-channel creative campaigns from ideation to delivery. This includes pitching ideas, brainstorming campaigns, writing copy, supporting a team of 4 writers, and presenting deliverables to the client. - Worked with influencers to guide content creation that stays on-brand for the client while remaining authentic to the unique voice of the influencer. Thesis / Senior Writer APRIL 2019 - JUNE 2022, Portland, OR - Interviewed 47 artists and used those insights and quotes to write over 115 long-form editorial and SEO-optimized articles for Adobe Creative Cloud. - Helped create a new design system for Adobe to guide email and paid media content creation across workstreams. - Collaborated with strategy and design teams to create short and long form copy for local and global brands like Intel, Adobe Creative Cloud, the Oregon College Savings Plan, and the Thesis brand. Freelance Writer 2018-2022, Portland, OR - Created social, email, and website content for small businesses and local real estate agents to increase awareness. Bonfire Marketing / Copywriter and Content Strategist 2014-2019, Portland, OR - Wrote and edited paid social, email, website, and blog copy for local and global B2C and B2B brands (including Intel, Omission Brewing, Yahoo, The Nature Conservancy, Power Rangers, and NW Self Storage). - Created an email nurture campaign that increased Yahoo Small Business leads by 200%. - Produced over 600 pieces of content each month. |
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Education |
Willamette University, Atkinson Graduate School of Management / MBA
2014, Willamette MBA Scholar, Focused on Marketing and Communications Willamette University / BA 2013, Major in Fine Art, Minor in Art and Technology, Cum Laude |
