Creative copywriter with extensive B2B and B2C, long form and short form writing experience. Academic and creative writing experience.
Talented marketing specialist with social media, brand development, communications and project management experience.
Detail oriented, superb written and oral communication skills and extensive experience working in teams.
Technical Skills: Google Analytics Certified, experienced with Simply Measured, Sprout Social, OnlyPult, and Project Management Software (FunctionFox, Basecamp, Smartsheet, Microsoft Project).
Skilled in photography, videography, drawing and design. Has experience with Adobe Suite (Photoshop, InDesign, Illustrator).
EDUCATION ATKINSON GRADUATE SCHOOL OF MANAGEMENT, Willamette University, Salem, OR Master of Business Administration (MBA), May 2014
Willamette MBA Scholar – recipient of merit-based scholarship
WILLAMETTE UNIVERSITY, Salem, OR Bachelor of Art (BA), Fine and Studio Arts, Cum Laude, May 2013
Minor in Arts, Multimedia and Technology
Hallie Ford Trustee Scholarship Recipient, Music Scholarship Recipient
EXPERIENCE Thesis Inc, Digital Agency, Portland, OR Copywriter, 2019–current
Ideate, write, and pitch
BONFIRE MARKETING, Digital Marketing Agency, Portland, OR Copywriter/Content Strategist, 2016–2019
Created email nurture campaign that increased Yahoo Small Business leads by 3.5x.
Crafted communication and marketing strategies for local and global B2C and B2B brands (Intel, Franz Bakery, Svelte, Omission Brewing, The Nature Conservancy, Rose City Comic Con, Paul Frank, Northwest Self Storage).
Wrote and copyedited 600 pieces of content each month, including short form social posts, long form blogs, infographics, digital ads, email campaigns, and website landing pages.
Use strategic insights and metrics to guide creative content and campaign management.
Collaborate with other departments to plan and implement successful strategic marketing campaigns.
Client facing experience delivering presentations and recommendations.
Community Manager, 2014–2016
Community management across social networks for global and local brands.
Increased online engagement through creative content development and strategic initiatives on Facebook, Instagram, Twitter, Pinterest, Tumblr, and Google+.
Analyzed data and metrics to inform strategic adjustments to marketing communication plan.
Social listening and monitoring to ensure brand relevancy and longevity.
POLARA STUDIO, Commercial Photography Studio, Portland, OR Marketing Intern, 2013
Developed and distributed e-newsletter to increase brand awareness and website traffic.
Organized and distributed photography and production orders for database management.
Analyzed competitors’ social media usage and recommended areas of future competitive advantage.
Experienced in photo-retouching and commercial photography equipment use and management.
MARKETING AND SOCIAL MEDIA FREELANCER 2014-Present
Develop brand image and write communication plans for local real estate agents to increase revenue, social page traffic, and awareness.